In my story “Sir” or Lord and “ma’am” or the title of Lady have been replaced by Frej (masculine) and Sarsé (feminine). I’ve been asked why several times, and my best (if usually unsatisfactory) answer is that I find the variety of associations with the established words just too distracting.
A more acceptable answer to some might be that I like the quiet reminder alternate words give that you’re in another world.
